About company
Today every operator who sells the Advertising Indoor communicators is faced with the problem of justifying the effectiveness of Indoor accommodation. To make a decision in favour of the choice of the Indoor communicative channel and its inclusion in the media mix of the advertising campaign along with other channels, it is necessary to provide independent, objective records about each Indoor vehicle. Moreover, these records should be presented by media standards and provide objective information about the audience of the premise, social-demographic structure of the visitors of the premise, frequency of contacts between representatives of the audience and the proposed Indoor vehicle, etc.
Often the records provided by the operator himself require checking regarding their correspondence with the reality. As a result, even if the Indoor operator is providing the required records, they are not always taken into account as a result of mistrust of the advertisers and planners of advertising agencies.
To solve this problem, “Indoor Expert”, in accordance with the accepted standards of media planning, has developed a methodology of assessment and provision of records about the vehicles of segment Indoor, which is necessary for planning advertising campaigns Indoors. Since 2010 “Indoor Expert”, by the order of Indoor operators, makes an independent assessment of Indoor vehicles, based on the developed methodology.
Based on these measures, Indoor operators have got the opportunity to provide customers-advertisers with all the necessary records for assessment of the effectiveness of Indoor proposals and for the inclusion of their advertising vehicles into media mixes of advertising campaigns for customers-advertisers.
Company «Indoor Expert» is an expert on the indoor communications market.
Our mission is to harmonize the interests of advertisers, media planers, the owners of the media advertising vehicles and the owners of the premises for indoor advertising.
Our methods:
1. Consolidation of the information about the indoor advertising media vehicles in Russia,
2. Studying the structure of audience and visitor traffic in public places,
3. Determination of the effectiveness of the advertising vehicles.
We follow the standards of: The In-Store Marketing Institute (USA), The MTM Measurement Group (Canada), P.R.I.S.M., POPAI, MARI, DOmedia.
We specialize in:
1. Providing professional consultations about the Indoor advertising market:
- The assessment of the audience of advertising networks of indoor advertising vehicles;
- Moderation of the portal www.all-indoor.ru;
- An audit of advertising campaigns on indoor advertising vehicles (optional for advertisers);
2. Consulting the owners and the management of buildings on the topic of indoor-advertising in the existing premises (including an assessment of audience for advertising spaces on the premises, the identification of the best types of advertising vehicles, pricing, assistance in sales, etc.)
We offer:
For the advertisers and media planers:
- The tool of choice of advertising vehicles for advertising campaigns in various types of premises;
- A choice of advertising vehicles for a specific target audience, which is estimated by «Indoor Expert»
- Media planning tool for indoors within the traditional measures of media: grp, ots, reach, cpt;
- Audit of advertising campaigns (whether all posters are installed, whether the declared indexes of effectiveness are correspond with the reality, etc.)
For the owners of advertising vehicles:
- Evaluation of the effectiveness of advertising vehicles (the measurements of traffic, the structure of the audience, the frequency of contacts);
- Inclusion of the advertising vehicle to the Indoor database, which is accessible to all leading media agency and advertisers;
- The tool of accounting of advertising vehicles of its own company to the effective management of the branch system.
For the owners of premises:
- Consultations for entering the indoor advertising market as a local owner of advertising equipment vehicles;
- Obtaining additional profits from using its own premises as a media space;
- Examination of potential advertising spaces, the most appropriate advertising vehicles (correspondence of price / quality).
- Determination of the optimal sales price, etc.
- Assessment of the potential audience of advertising vehicles and determination of its audit indexes.
- Inclusion to the database of the portal all-indoor.ru, for participation in advertising campaigns of indoor.
